032 - Clarify Your Client Communication with Kathryn Langsford

<p><span style="font-weight: 400;">As artists, we are experts at composition and lighting. We plan and prepare for our shoots with precision and intention. We know what we are looking to accomplish and we use our vast technical knowledge to create something truly beautiful. </span></p> <p><span style="font-weight: 400;">Windy skies? No problem. Crying toddler? We’ve got this. </span></p> <p><span style="font-weight: 400;">A client complaint?</span></p> <p><span style="font-weight: 400;">Well…now we get uncomfortable.</span></p> <p><span style="font-weight: 400;">Part of owning and running our own business means that we HAVE to be just as intentional with our words as we are with our lighting. Just as careful selecting the correct mode of communication as we would be choosing a location for our shoot. </span></p> <p><span style="font-weight: 400;">In today’s podcast, I talk with Kathryn Langsford about clarifying client communication, developing higher-end language, and tips to maximize your messaging. </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[01:01] The very distracting world that we live in, and what you can expect from today’s episode. </span></p> <p><span style="font-weight: 400;">[02:48] How Kathryn and I help each other refine our communication with clients. </span></p> <p><span style="font-weight: 400;">[03:30] Examples of breakdowns in communication. </span></p> <p><span style="font-weight: 400;">[04:57] How the type of business you are running should dictate the way you communicate. </span></p> <p><span style="font-weight: 400;">[06:43] Why Kathryn chose to create email templates to be used for client communication. </span></p> <p><span style="font-weight: 400;">[08:37] What the format of your email templates should look like, and the kind of information that they should be providing your clients with. </span></p> <p><span style="font-weight: 400;">[10:12] The responsibility that sits with us as professionals in the photography realm.</span></p> <p><span