029 - Creating Unforgettable Consumer Experiences with Boston Experiential Group

<p>Think back to your office holiday parties, promotional celebrations, and the various business milestones. From celebrating the big wins to recognizing all the hard work, your company deserves to make a toast to honor your brand.</p> <p>This week, I am talking with Sophia D'Angelo, Founder &amp; CEO of Boston Experiential Group, about creating unforgettable experiences for both private businesses and big corporate companies. Sophia shares her background in Brand &amp; Experiential Marketing and how working for Samuel Adams jump started her solo career. By making strong connections during her first year of business, Sophia was able to massively expand her business simply through word-of-mouth referrals.</p> <p>From private dinner celebrations to lavish Gatsby-Style parties, Sophia has done it all. As we discuss what business was like pre-COVID, Sophia shares how she has since pivoted in the digital world. Until traveling the country and hosting big parties becomes the social norm again, Sophia has shifted the focus to bringing these unique experiences online. Through creative ideas such as cooking and cocktail classes to DIY candle making, Sophia has helped businesses from all over celebrate life’s greatest moments.</p> <p><strong>Topics Discussed:</strong></p> <ul> <li>Why loving your career is essential to your overall success<br> </li> <li>Establishing a balanced work routine<br> </li> <li>Recognizing when to outsource responsibilities<br> </li> <li>Creating a consumer experience outside of product sales<br> </li> <li>Learning curve(s) of hosting virtual experiences<br> </li> <li>How building connections creates future opportunities<br> </li> </ul> <p><strong>Connect with Sophia D'Angelo:</strong></p> <ul> <li><strong>Website: </strong><a href="https://www.bostonexperientialgroup.com/"><u>https://www.bostonexperientialgroup.com/<br> </u></a></li> <li><strong>Facebook: </strong><a href="https://www.facebook.com/BostonExperientialGroup"><u>https://www.facebook.com/BostonExperientialGroup<br> </u><