028: Launching the World’s First Entirely Booty-Based Skincare Brand with Kristy Bronner of Booty Co.

<p><span style="font-weight: 400;">Kirsty Bronner spent 3 years researching the perfect skincare formulations for an overlooked body part–the booty. Kristy started Booty Co., the world’s first entirely booty-based skincare range, and within 2 weeks of launching grossed sales of $19,000. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to our interview with Kristy to learn: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The difference between facial and booty skincare</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why she couldn’t find info about manufacturers on Google</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">helped her create a successful pre-launch campaign</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she built an email list that helped lead to 80% of her launch sales</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How outsourcing finance, PR, and SEO has allowed her to scale and keep costs low</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she balances being a mom, partner, and founder</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Listen and learn how Kristy is using every channel to make Booty Co. a household beauty care name.<br /> <br /> <br /></span></p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weight: 400;">Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.</span></p> <p> </p> <p><span style="font-weight: 400;">Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our</span> <a href= "https://www.foundr.com/freetraining"><span style= "font-weight: 400;">free trainings</span></a><span style= "fo