027 - Pixels to Product with Jed Taufer [PROfiles]

<p><span style="font-weight: 400;">As a portrait photographer, our heart sings at the thought of lighting and photographing and all the creative things that we would like to dream up for our clients, but have we considered that what our clients might REALLY want, what they might really NEED, is a Trusted Advisor to help them make sense of the portrait process and decide which images will look best in their homes? </span></p> <p><span style="font-weight: 400;">Someone who’s opinion they can trust. </span></p> <p><span style="font-weight: 400;">A guide for every step of the process.</span></p> <p><span style="font-weight: 400;">In today’s podcast with Jed Taufer, we talk with two seasoned photographers, Kathryn Langsford and Lara Blair, about how they made the transformation from camera-for-hire to positioning themselves as an expert to serve their client in more complete and better ways. </span></p> <p><span style="font-weight: 400;">As we discuss the evolutions of their businesses, you will hear about the pitfalls and mistakes they have made on the road to finding the value that comes from being the expert and Trusted Advisor that your clients need; mistakes that you can learn from and avoid in your own business. </span></p> <p><span style="font-weight: 400;">Join us for this final (and my favorite) segment of our Pixels to Product series with Jed Taufer - where we dive into PROfiles of making change.</span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[02:21] The issue with selling a product for digital files in photography.</span></p> <p><span style="font-weight: 400;">[03:43] - What other options are out there for photography.</span></p> <p><span style="font-weight: 400;">[06:01] - Photography is a business that can be restructured again and again.</span></p> <p><span style="font-weight: 400;">[07:52] - A preview offer can lead to problems for you.</span></p> <p><span style="font-weight: 400;">[11:13] - How you can address client concerns without hindering sales.</span></