026 - Pixels to Product with Jed Taufer [Part 3: Sales]

<p><span style="font-weight: 400;">Portrait photography is an art. The ability to capture something beautiful with your camera is truly something to be treasured and shared and enjoyed by others. However, for most of us, portrait photography is also a business. The way we put food on the table and support our families. </span></p> <p><span style="font-weight: 400;">Blending photography and business can be its own kind of art. And being able to sell our art without turning into a Salesy Jerk is truly a beautiful thing. The transition from awkward salesperson to a true artist of the Sales Room comes as you ReWork your thinking. As you start to realize that the portrait sale</span> <em><span style= "font-weight: 400;">isn’t about you</span></em> <span style= "font-weight: 400;">but about meeting the needs of the client, you can more confidently approach your sales appointments. </span></p> <p><span style="font-weight: 400;">Thanks to a well done consultation, you can enter into the sales appointment prepared and excited to be the expert they need to guide them through the portrait buying process. </span></p> <p><span style="font-weight: 400;">In this podcast, we talk with Jed Taufer for the 3rd segment in our Pixels to Product series. A discussion all about strengthening our portraits sales.</span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[02:40] The value of learning from other people’s mistakes. </span></p> <p><span style="font-weight: 400;">[03:55] Why I no longer do ‘sneak peeks’ for my clients.</span></p> <p><span style="font-weight: 400;">[07:28] When the process of in-person sales begins. </span></p> <p><span style="font-weight: 400;">[08:14] What a client consultation consists of at ATJ Photography, and why we won’t do a shoot without one. </span></p> <p><span style="font-weight: 400;">[11:47] The most common answers I get when I ask clients what they want to do with their family photographs, and how I respond. </span></p> <p><span style="font-weight: 400;">[16:09]