025 - Pixels to Product with Jed Taufer [Part 2: Pricing]

<p><span style="font-weight: 400;">Pricing is one of those hot topics that makes most photographers squirm. For most photographers, you KNOW you aren’t charging enough, but you can’t quite wrap your brain around how to charge more. What if you lose all of your clients? What if other photographers think you’re crazy? What if…? There are a million fears swimming around in our minds when it comes to raising prices. I know. I have had them too! But all of the growth in my business has come from shifting how I think about pricing- by moving from competition-based pricing (what everyone else is charging) to value-based pricing. </span></p> <p><span style="font-weight: 400;">Rather than worrying about whether or not someone is going to pay what you charge, think about how you can offer your clients a service and a product worth the price tag! </span></p> <p><span style="font-weight: 400;">Jed and I both know the feeling of fear that comes with raising prices, but we also know how it feels to be paid for the value we give. So join us today for a VALUABLE lesson that could completely change the way you think about pricing! </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[01:14] Why pricing is one of my and Jed’s favorite topics of discussion.</span></p> <p><span style="font-weight: 400;">[02:38] Negative feelings and misconceptions that many photographers have around pricing. </span></p> <p><span style="font-weight: 400;">[06:01] The three main pricing strategies available to portrait photographers. </span></p> <p><span style="font-weight: 400;">[08:07] Jed explains the journey that he has gone through in his business with regard to pricing. </span></p> <p><span style="font-weight: 400;">[12:01] A key to pricing right; valuing yourself!</span></p> <p><span style="font-weight: 400;">[15:45] Problems that I have with education in the photography realm.  </span></p> <p><span style="font-weight: 400;">[16:48] Why you should stop comparing yourself to other photographers. </span></p>