024 - Safe (to Buy All the Things!)

<p>There is a little known secret that will make your clients buy literally ANYTHING from you.</p> <p>It's not a product. It's a feeling.</p> <p>Safe. The super obvious emotion you <strong>need</strong> your potential customer/client to feel if they are ever going to buy from you.</p> <p>It may sound obvious, but in this episode, Coach Jess points out the sneaky ways our brains create the OPPOSITE of a safe environment when we're selling (products, ideas or ourselves).</p> <p>Listen up for Jess's 3 Sales Musts that will leave people feeling safer with you than with Smokey the Bear.</p>