024 - Pixels to Product with Jed Taufer [Part 1: Products]

<p><span style="font-weight: 400;">To sell or not to sell? When it comes to developing a successful photography business, that is always the question. While industry experts have long since shown that there is more money in selling product, many photographers continue to prefer to shoot and burn. Why? Because making the transition to selling product feels beyond overwhelming. </span></p> <p><span style="font-weight: 400;">But you don’t have to do it alone. </span></p> <p><span style="font-weight: 400;">In this four part podcast series with Jed Taufer (which originally aired on his podcast, This Conversation sponsored by White House Custom Color), we will explore the process of taking an image from Pixels to Product. Whether you are just starting out or have been selling product for years, this series will be one you won’t want to miss. </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[01:08] What you can expect from the next four episodes of The Rework.  </span></p> <p><span style="font-weight: 400;">[03:26] The focus of this segment of the Pixels to Product series.</span></p> <p><span style="font-weight: 400;">[03:49] Step number one in my process of developing a product. </span></p> <p><span style="font-weight: 400;">[06:18] Experiences that encouraged me to start printing my photographs for my clients, although I was hesitant at first. </span></p> <p><span style="font-weight: 400;">[08:18] Pros and cons of the huge amount of information available on the internet. </span></p> <p><span style="font-weight: 400;">[08:56] Our go-to trusted websites for educational materials. </span></p> <p><span style="font-weight: 400;">[11:06] What the full process of developing an ATJ product entails. </span></p> <p><span style="font-weight: 400;">[12:22] How to determine what your first printed product offering is going to be when you are just starting out.  </span></p> <p><span style="font-weight: 400;">[15:52] Why focusing on wall art is a good place to start.</span></p> <p><span sty