024 - Newsletters, a simple way to increase patient referrals

<p><strong>Newsletters can increase patient referrals.</strong></p> <p>How I hear you ask? Well when was the last time you contacted a patient who had not been into your clinic for treatment? Me? Every fortnight, with a newsletter. Why? Because it helps to remind them that I exist and educates them about other conditions I treat. So I am on their mind if they or a friend or family member needs treatment. Newsletters are often an under used resource by therapists and clinic owners. In this podcast I will discuss the benefits, why and how to send newsletters and tackle some of the roadblocks that stop people from sending them.</p> <p><strong>Links mentioned in the show</strong><br> <a href="https://mailerlite.com">Mailerlite</a> - the software I use to send emails<br> <a href="https://www.facebook.com/groups/thepracticebuilderscommunity">The Practice Builders Community</a> - FREE Facebook group<br> <br> <br> Here’s an overview of what I talked about<br> &gt;&gt; [03.11] Why are you not sending a newsletter?<br> &gt;&gt; [04.40] Don't let the tech stop you<br> &gt;&gt; [05.30] Set up a template<br> &gt;&gt; [06.05] GDPR<br> &gt;&gt; [08.11] The time factor<br> &gt;&gt; [10.14] Content<br> &gt;&gt; [12.01] Consistency<br> &gt;&gt; [13.30] A little bit on statistics</p>