024. Getting 400 PAYING Leads for a Launch with Marisa Cummings

<p><span style="font-weight: 400;">Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am talking to Marisa Cummings, an Incubator student, which is our group coaching program turned extraordinaire marketer over just a series of incredible launches and events. If you have been eyeing up our coaching program, you want to hear from one of our students, or you just want to have better launches, this episode is for you so stay tuned. </span></p> <p> </p> <p><span style="font-weight: 400;">I am so excited because this is the first episode of the Not Your Average Online Marketing podcast where we have a guest. I wanted the first guest to be a student that is really crushing it. </span></p> <p><br /> <br /></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[01:21] Marisa is an educator and artist who's been in the game for 15 + years. She has been in the coaching space since 2008. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[03:29] She helps artists who sell directly to their collectors online. She loves empowering artists in this area. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[05:51] As coaches, teachers, and mentors we have to show up and do our marketing part too. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[07:10] She did a paid 5-day challenge. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[09:13] It is not that our free students aren’t getting results and doing really amazing things. The paid people just show up at a higher capacity. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[14:54] Her paid launch has higher engagement, participation, interaction, quality of commitment, and buy-in from the potential members. </span></li> <li style="font-weight: 400;" aria-leve