024: Get on the Plant-Based Bandwagon with Hooray Bacon! with Sri Artham

<em><span style="font-weight: 400;">“A big part of</span></em> <a href="https://www.hoorayfoods.com/"><em><span style= "font-weight: 400;">Hooray</span></em></a><em><span style= "font-weight: 400;">’s success is choosing the right product at the right time. Oftentimes, we want to start with a product that we love or that we know, but think about where's the market at.”</span></em> <span style="font-weight: 400;">-Sri Artham</span><em><span style="font-weight: 400;"> </span></em> <p> </p> <p><strong>Episode Description: </strong></p> <p><span style="font-weight: 400;">Pigs are smart, emotional creatures that are every bit as sensitive as dogs and cats. They feel pain and fear just like we do. However, these qualities are overlooked as they are sent to cruel slaughterhouses and turned into bacon and other foods that we eat every day. What if we could save the lives of billions of pigs each year AND also improve our health? That’s what going plant-based can do for us and the pigs! </span></p> <p> </p> <p><span style="font-weight: 400;">But bacon?</span> <span style= "font-weight: 400;">Few foods incite such passion and frenzy as</span> <span style="font-weight: 400;">this world’s favorite cured meat does. Thankfully, there is a new type of bacon in town, and it’s better than your traditional bacon in any respect!</span></p> <p> </p> <p><span style="font-weight: 400;">Sri Artham is the founder of</span> <a href="https://www.hoorayfoods.com/"><span style= "font-weight: 400;">Hooray Foods</span></a><span style= "font-weight: 400;">, a mission-driven, and award-winning plant-based meat company that recently introduced a hallmark in innovation: plant-based bacon!</span> <span style= "font-weight: 400;">His goal is to introduce cutting-edge products that are not only better for you and the planet, but also truly "delicious" as his customers describe them.</span></p> <p> </p> <p><span style="font-weight: 400;">This week, Justine and Sri talk about the origin of</span> <a href= "https://www.hoorayfoods.com/"><span style= "f