022 - Mistakes as Marketing

<p><span style="font-weight: 400;">Mistakes are inevitable. It doesn’t matter how long you’ve been in business or how meticulous you think you are, even the best of us are bound to say the wrong thing or order the wrong print or completely forget part of an order. And that’s okay. Because it’s how we deal with those mistakes that can transform them from our biggest regret into our greatest marketing tool. </span></p> <p><span style="font-weight: 400;">In this episode we share some of the most memorable mistakes we’ve made at ATJ Photography, and what we’ve learned about using our mistakes to build trust in the brand and retain clients. It’s not about assigning fault, it’s about accepting responsibility and ensuring solutions. It’s about providing the kind of service they can’t find anywhere else. It’s about having the courage to allow our mistakes to become our strongest form of marketing. </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[00:59] An introduction to today’s topic. </span></p> <p><span style="font-weight: 400;">[02:10] How you should be thinking about your mistakes.  </span></p> <p><span style="font-weight: 400;">[03:20] Examples of the “end of the world” and “no big deal” strategies, and how clients will respond to each.  </span></p> <p><span style="font-weight: 400;">[05:52] Jessica shares a mistake that she made, and how she responded when the clients pointed it out. </span></p> <p><span style="font-weight: 400;">[07:57] Major issues that we had with a generational shoot, and how we kept our clients happy. </span></p> <p><span style="font-weight: 400;">[11:10] Our approach to resolving the issue of the bubbly canvases.</span></p> <p><span style="font-weight: 400;">[14:57] How we helped a client get a family photo back on the wall after it was taken down through no fault of our own.</span></p> <p><span style="font-weight: 400;">[18:12] The importance of making sure you can deliver on something before you promise it to a client. </span></p> <p><span style=