020: How to Use SEO Traffic to Grow Your Services with Kim Herrington

<p><span style="font-weight: 400;">Today I brought on Kim Herrington to chat all things SEO. Kim is someone who helps service providers, online experts and course creators get more online traffic with SEO and marketing. I absolutely love her approach because she helps people increase traffic with less work (which I am ALL about).</span></p> <p><span style="font-weight: 400;">She and I explore how you can determine whether or not it makes sense for you to be implementing SEO strategies. Plus what you can do to make your SEO strategy as easy, effective and efficient as humanly possible!</span></p> <p><span style="font-weight: 400;">You’ll get her insight on how being a blogger inspired her to learn about SEO, what it’s like working with your significant other and the biggest mistakes to avoid when it comes to SEO. Be sure to stick around to the end where she shares some great tips on domain diversity, competing content and her thoughts on content quality vs. quantity.</span></p> <p><strong>What’s in this episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How being a blogger inspired Kim to learn about SEO and led her to start a digital marketing agency</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What it’s like to have the operational and HR side of her business delegated (plus her experience working with her husband)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How niche-ing down her target audience helped her get clear in her marketing strategy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to know if you should implement an SEO strategy for your business</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The biggest mistakes that Kim sees people making with SEO</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Her tips on competing content and domain diversity </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">One pie