015: The Post-Pandemic "New Normal" World: Marketing & Comms will never be the same - and that's not a bad thing w/ Asia's podcast guru Graham Brown

<p><span style="font-weight: 400;">Let’s face it, we’re facing a “new normal” in the post-pandemic world. This will create risks and challenges for companies that cannot adapt, but massive opportunities for those that can. </span></p> <p><span style="font-weight: 400;">In this episode, we spoke with</span> <a href= "https://www.linkedin.com/in/grahamdbrown/"><span style= "font-weight: 400;">Graham Brown</span></a><span style= "font-weight: 400;">, host of the</span> <a href= "https://www.atp.show/"><span style="font-weight: 400;">Asia Tech Podcast</span></a> <span style="font-weight: 400;">and Chief Storyteller of</span> <a href="http://www.pikkal.com/"><span style= "font-weight: 400;">Pikkal & Co</span></a><span style= "font-weight: 400;">, about how successful companies will transform themselves to succeed in the “new normal” world, in particular around the way they leverage marketing and comms. They will move from a pipeline to platform model - from controlling to curating comms - and from efficiency to effective communications. <strong>It’s about turning your employees from assets into advocates</strong>. </span></p> <p><span style="color: #c0392b;">Show Notes:</span></p> <p><span style="font-weight: 400;"><span style= "color: #c0392b;">00:50</span> How Graham went from travelling the world and living out of suitcases to starting one of Asia’s leading podcasts</span></p> <p><span style="font-weight: 400;"><span style= "color: #c0392b;">04:10</span> An agile mindset is what will allow people - and companies - to adapt to the current crisis and be successful in the “new normal” world.</span></p> <p><span style="font-weight: 400;"><span style= "color: #c0392b;">09:10</span> As Mike Tyson famously said, “Everyone has a plan until they get punched in the mouth.” How to survive and thrive in the current environment.</span></p> <p><span style="font-weight: 400; color: #c0392b;">10:30</span> <span style="font-weight: 400;">Covid-19 is driving the innovation of communication. Future comms will transform from a pipelin