014: How to Accelerate Protein Transition with Chris Bryant

<p dir="ltr">“Some people have an intuition that [alternative proteins] might be somehow bad for the environment because it's unnatural and that might upset the balance of nature. But in reality, animal products are one of the worst contributors to climate change and many other environmental metrics that you can think of. So reducing the consumption of animal products is one of the major ways that we can reduce our own environmental footprint currently.” —Chris Bryant</p> <p><strong> </strong></p> <p dir="ltr">Protein is the building block of life, and it's crucial that we get enough of it in our diet every day. But we're hard-wired to crave meat, plus, we know how challenging it can be to find healthy foods that match up to the rich flavor profiles of meat. That's why there's so much excitement around plant-based proteins: they're taking over the market!</p> <p dir="ltr">This transition is not only beneficial for our health but it also helps us move toward greener solutions for our health while reducing our carbon footprint. Making this shift can bring about tangible benefits such as improved air quality, reduced waste and emissions, and healthier communities. Moving away from traditional methods of production is essential in order to achieve these goals.</p> <p dir="ltr"><a href="https://www.bryantresearch.co.uk/">Bryant Research UK</a> is one of the leading experts in advancing protein transition. Their team of experts in social science, market research, and policy analysis helps mainstream meat reduction and alternative proteins. Besides conducting independent research, they also collaborate with alternative protein companies and animal protection non-profits to help speed up this initiative.</p> <p><strong> </strong></p> <p dir="ltr">In this episode, <a href= "https://www.bryantresearch.co.uk/">Bryant Research UK</a> Director, Chris Bryant offers empirical evidence on how protein transition can help create a more sustainable future for everyone. Justine and Chris also talk about what makes protein transition