013: Why You Need TWO Manufacturers: Axcess’ Jennifer Abernathy

<p><span style="font-weight: 400;">What’s the fastest way to find your business idea? Simple: Identify, and solve a known problem. </span></p> <p> </p> <p><span style="font-weight: 400;">Just ask Jennifer Abernathy, whose light-bulb moment came during her daily post-hot-yoga struggle changing out of her sweaty activewear.</span></p> <p> </p> <p><em><span style="font-weight: 400;">There’s got to be a better way!</span></em></p> <p> </p> <p><span style="font-weight: 400;">With a little sewing, a zip, an old pair of leggings, and a determination to fix this problem, Jennifer created the first prototype that would take her on a 3-year journey to launching Axcess Athletics. </span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode of From Zero To Foundr, Jennifer discusses her incredible journey from building her own prototype, finding the right manufacturer (“I picked the wrong one the first time!”), and why she believes in a post-launch re-launch.</span></p> <p> </p> <p><span style="font-weight: 400;">If you’re waiting for a sign to start your own brand, Jennifer Abernathy has this advice for you:</span></p> <p> </p> <p><em><span style="font-weight: 400;">“Stop waiting, and just start...and always, ALWAYS have two manufacturers”.</span></em></p> <p> </p> <p><strong>Listen to learn:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The blueprint to take you from an idea to crowd-funding to launch</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Mastering the manufacturing game: how Jennifer recovered from a manufacturing disaster</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Jennifer built a pre-launch email list of 400+ people</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why small daily goals are the secret to reaching your bigger goals</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400