013: The Psychological Impact of... Typos?

<p>When you’re buying a product online, do you look at the reviews? What makes a review trustworthy? How do you decide whether or not you can trust strangers’ reviews?</p> <p> </p> <p>The study in today’s episode is looking at the power in online reviews and how typos or incorrect spelling impact our trust in online strangers. The researchers look at 2 groups of reviewers: low trust individuals and high trust individuals. High trust individuals were found to blame typing mistakes on carelessness and focused on this more than they did on spelling mistakes.</p> <p> </p> <p>The impact of typos on the copies we write can have a surprisingly horrible outcome. Typos on your post can destroy consumer trust. Listen in to hear about some of my top tips for writing to maintain your clients trust.</p> <p> </p> <p>Don’t forget to check out my 6P group coaching program, a 6 week group coaching cohort where you’ll learn the same email campaign that I write for my clients. Sign up today at <a href= "http://www.6psequence.com">www.6psequence.com</a>.</p> <p> </p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li>[00:03:40] What do online reviews have to do with building trust?</li> <li>[00:16:00] 3 tips for avoiding reputation damage caused by something as simple typos.</li> <li>[00:24:28] My 6P group coaching program.</li> </ul> <p><strong> </strong></p> <p><strong>Journal Article:</strong></p> <p>To Err is human? How typographical and orthographical errors affect perceptions of online reviewers.</p> <p><a href= "https://www.sciencedirect.com/science/article/abs/pii/S0747563217303205"> <em>https://www.sciencedirect.com/science/article/abs/pii/S0747563217303205</em></a></p> <p><em> </em></p> <p>Cox, D.S., Cox, J.G., & Cox, A.D. (2017). To Err is human? How typographical and orthographical errors affect perceptions of online reviewers. <em>Comput. Hum. Behav., 75</em>, 245-253.</p> <p> </p> <p><strong><br /> Resources:</strong></p> <ul> <li><strong>Join the 6P Group Coaching Program [6psequence.com]</strong></li>