012 - Marketing on Value vs. Price with Tim Walden

<p><span style="font-weight: 400;">It’s easy to get caught up in the hype of quick marketing fixes, but there are better, more sustainable and more soul-satisfying ways to attract clients. In today’s episode I am joined by studio photographer, coach, and master of marketing, Tim Walden, who is here to share his wisdom on this fundamental element of running a business.</span></p> <p><span style="font-weight: 400;">So many photographers aren’t clear on what their niche is, or the unique value they offer to their clients. According to Tim, this kind of clarity is what forms the foundation of a successful marketing strategy. Using his own work as an example, Tim explains why the meaning that is captured in photographs, and the connection that you as a photographer form with your clients, is far more important than your technical skills, and how those values can translate into a more profitable business. </span></p> <p><span style="font-weight: 400;">We also discuss the biggest enemy of photography, the difference between confidence and arrogance (and why you need to exude the former), and what permission marketing is. Tim is not only one of the smartest people I know, but also one of the nicest, so be sure to tune in today! </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[0:01:22] An introduction to today’s guest, Tim Walden, the master of marketing.</span></p> <p><span style="font-weight: 400;">[0:04:05] How we should reframe the way we think about marketing.  </span></p> <p><span style="font-weight: 400;">[0:06:22] Dangers of following in the marketing footsteps of big companies. </span></p> <p><span style="font-weight: 400;">[0:07:45] The change of marketing strategy that caused Tim’s business to experience huge growth. </span></p> <p><span style="font-weight: 400;">[0:10:10] Mistakes that small business owners commonly make with regard to their marketing.</span></p> <p><span style="font-weight: 400;">[0:11:05] Why clarity is the foundational element of marketing.  </spa