012 - How artists can become better at selling

<p class="p1"><span class="s1">Many artists and creatives have a negative perception of “selling”.<span class= "Apple-converted-space"> </span> They believe it means being pushy and salesy.<span class="Apple-converted-space"> </span> But who said it had to be this way? Selling can and should be about “serving” - engaging with people with a service-oriented mindset, building relationships, and listening to their needs. In this episode, Catherine Orer talks about how artists can become good at selling, and it has nothing to do with becoming someone you are not.</span></p> <p class="p1"><span class="s1"><strong>Conversation Highlights</strong>:</span></p> <ul> <li class="li1"><span class="s1">Why you should be clear on who you are and what you do</span></li> <li class="li1"><span class="s1">How you can prepare for any sales conversations</span></li> <li class="li1"><span class="s1">Why you absolutely don’t need to be a great talker to be a great salesperson</span></li> </ul> <p class="p1"><span class="s1"><strong>PLUS</strong>: Discover the art of following up!</span></p> <p class="p1"><span class="s1"><strong>Links and resources:</strong></span></p> <p class="p1"><span class="s1">Follow Catherine on Instagram: <a href="http://instagram.com/catherineorer"><span class= "s3">@catherineorer</span></a></span></p> <p class="p1"><span class="s1">Check out <a href= "http://www.theartistentrepreneur.com"><span class="s3">The Artist Entrepreneur</span></a> for more info and resources!</span></p> <p class="p1"><span class="s1">Don’t forget to follow Catherine and The Artist Entrepreneur on social media, and <a href= "http://www.theartistentrepreneur.com/newsletter"><span class= "s3">subscribe to the newsletter</span></a> to get updates, advice and free resources!</span></p>