011: Making Messages Memorable with Dr. Carmen Simon

<p>Being a great communicator is more than art alone. It’s also science.&nbsp;In this episode, Dr. Carmen Simon shows us the link between brain function and communication&nbsp;results, and explains the brain science behind how we absorb information and turn it into action.</p><p><br></p><p><strong>— YOU'LL LEARN —</strong></p><p>1) How to harness the psychological action hierarchy of reflexes, habits and goals to communicate easily actionable messages.</p><p>2) The importance of repetition, and how to use it to your advantage.</p><p>3) The one thing that the top 50 SlideShare presentations all have in common.</p><p><br></p><p><strong>Subscribe or visit</strong> <a href="https://AwesomeAtYourJob.com/ep011" target="_blank">AwesomeAtYourJob.com/ep011</a> for clickable versions of the links below.&nbsp;</p><p><br></p><p><strong>— ABOUT CARMEN —&nbsp;</strong></p><p>Dr.&nbsp;Carmen Simon&nbsp;is a renown cognitive scientist who specializes in neuroscience research. She takes a daring approach to persuasion by placing memory at the heart of all decision-making. She is the founder of Memzy, a presentation design and training firm that uses brain science to help business professionals stay on their audiences’ minds long enough to make a difference. Find out more in her new book,&nbsp;<em>Impossible to Ignore</em>, which released this week.</p><p>• Carmen's book: <a href="http://www.amazon.com/Impossible-Ignore-Memorable-Influence-Decisions/dp/1259584135/?tag=petemo-20" target="_blank"><em>Impossible to Ignore: Creating Memorable Content to Influence Decisions</em></a></p><p>• Carmen’s Company:&nbsp;<a href="http://memzy.com/" target="_blank">Memzy</a></p><p>• Carmen’s Twitter page:&nbsp;<a href="https://twitter.com/areyoumemorable" target="_blank">@areyoumemorable</a></p><p><br></p><p><strong>— RESOURCES MENTIONED IN THE SHOW —&nbsp;</strong></p><p>• Example: Colgate “<a href="https://youtu.be/z5Ar0eCp6uE" target="_blank">Every Drop Counts</a>” ad</p><p>• Website: <a href="http://wired.com/" target="_blank">wire