011: How the Brain Learns (Part 1)

<p>The human brain is a fascinating and complex powerhouse organ responsible for so many of our daily functions. Today we’ll be diving into the brain and how it learns. But most importantly, as a copywriter, are you taking care of your brain?</p> <p> </p> <p>In today’s article, the author points out the phrase “synapses that fire together, wire together” and tells us that this is not actually the entire picture. It turns out that learning is about a lot more than synapses firing together and that when synapses fire together they actually DO NOT wire together.</p> <p> </p> <p>Listen in to find out why you should be taking care of your brain and how to make your clients’ copies memorable through key tips on writing:</p> <ul> <li>Write clearly and simply</li> <li>Write emotionally</li> <li>Write memorably</li> <li>Show customers why it matters</li> </ul> <p> </p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li>[00:04:35] How the brain learns in unexpected ways.</li> <li>[00:10:11] What’s going on beyond synapses and neurons?</li> <li>[00:18:00] What does all of this mean for us as copywriters?</li> <li>[00:22:40] How to make our clients’ copies memorable.</li> </ul> <p><strong> </strong></p> <p><strong>Journal Article:</strong></p> <p><em>The Brain Learns in Unexpected Ways</em></p> <p><a href= "https://www.scientificamerican.com/article/the-brain-learns-in-unexpected-ways/"> <em>https://www.scientificamerican.com/article/the-brain-learns-in-unexpected-ways/</em></a></p> <p><em> </em></p> <p>Fields, R, D., (2020). The Brain Learns in Unexpected Ways. <em>Scientific American 322</em>(3), 74-79. doi:10.1038/scientificamerican0320-74</p> <p> </p> <p> </p> <p><strong>Resources:</strong></p> <ul> <li>Brand Voice Template [brandvoicetemplate.com]</li> </ul> <p> </p> <p><strong>Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions</strong></p> <p> </p> <p> </p> <p><strong>Connect with Geoff:</strong></p> <p>Instagram: <a href= "https://www.instagram.com/geoffkullman">