#011: Defining Your Ethos with Benj Miller and McKenzie Reeves Decker

<p>When you introduce yourself to someone new, you probably start with your name and what you do for a living. But that doesn’t hold a candle to the incredibly complex, unique, interesting person that you really are or to the contribution that you are making to the world.</p> <p>Your business is the same way. Most of the ways people will experience your business are on the surface level––name, mission statement, product, etc. But everything on the surface is a result of something deeper. It’s the essence of your organization––your <em>ethos</em>.</p> <p>Today on System &amp; Soul, we’re taking a deep dive into the ethos of your organization. Essentially, your ethos answers the question, “Who are we as an organization?” For many business leaders, the answer to this question can be elusive and hard to grasp. But identifying your ethos will give your employees the language to embody the essence of your organization and provide your customers and clients a clear picture of how your organization can best serve their needs.</p> <p>That’s why, today, we take the mystery out of defining your business’s ethos and discuss the three components of ethos to help you answer that question for yourself. To learn more about your ethos and understanding what your organization can be the best at, check out the System &amp; Soul <a href="https://drive.google.com/file/d/1WIv4IM3EZS0CrFPIXw6WxGT3edHLqLXK/view?usp=sharing"><strong>Hedgehog Tool here</strong></a>.</p> <p>To partner with one of our System &amp; Soul coaches and give your organization clarity and control,<strong> </strong><a href="https://www.systemandsoul.com/find-my-coach"><strong>visit our website</strong></a>.</p> <p>This episode is brought to you by Delegate Solutions.</p> <p>Many entrepreneurs are overwhelmed, burnt out, and frustrated because they aren't able to spend enough time on their highest and best work.&nbsp; They know they need to delegate to an assistant, but they don't want the responsibility of managing one.</p> <p>At Delegate Solutions, we provide lead