#010 The Five Types of Talk Triggers with Jay Baer

IN THIS EPISODE:I continue my discussion with Jay Baer, Hall of Fame Keynote speaker and the author of SIX best-selling books which all point to the importance of the customer experience. One of those books is ‘Talk Triggers’ which delves into creating intentional mechanisms within the day to day carrying out of your business which spur your customers to CHOOSE to talk enthusiastically about you to their friends, colleagues and networks. This is without being prompted by you! This introduces the importance of having a contagious Word Of Mouth (WOM) strategy –which creates involuntary marketers out of your existing customers and ultimately wins you more business (for free!) If you haven’t listened to the first part of our conversation where we explained what a Talk Trigger is and what the structure of true and impactful Talk Trigger is >> make sure you listen to that one first (https://www.kamguru.com/podcast/episode-9/ (EP009 Crafting Talk Triggers with Jay Baer)). It will help contextualise this second part to the conversation for you. In the first part to our interview - Jay talked about the criteria for a successful Talk Trigger. To qualify as a Talk Trigger, they need to be: 𝙍𝙚𝙢𝙖𝙧𝙠𝙖𝙗𝙡𝙚 (truly worthy of remark and packed with detail that would make for great story telling) 𝙍𝙚𝙖𝙨𝙤𝙣𝙖𝙗𝙡𝙚 (given the resources and financial investment that may be required to fulfil these experiences and consistently over time) 𝙍𝙚𝙡𝙚𝙫𝙖𝙣𝙩 (to your business, your industry and your customer demographic) 𝙍𝙚𝙥𝙚𝙖𝙩𝙖𝙗𝙡𝙚 (becomes part of the business, and is available at scale to your most important customers, and beyond) With 91% of B2B decisions being influenced by word of mouth, it is so important that we consider the stories that our key contacts might be telling their networks and design experiences that feed them with great stories to tell. Have you ever wondered why a deal with a key account is stalling, not going anywhere fast or, at worst, heading in the direction of the competition? Do you know what stories your ke