009 How to pick your niche

<p>Finding a profitable niche is not hard.</p><p>But it needs to be done right, at the right time.</p><p>In this episode, I walk you through the process with examples from my own journey and that of my clients.</p><p><strong>Episode Links and Mentions:</strong></p><p>The blog post where I mention niching</p><p>https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/coach-marketing/</p><p>Ryan Levesque's Ask Method</p><p>https://askmethod.com/</p><p><strong>Did you Enjoy this Episode?</strong></p><p><a href="https://profitable-content-marketing.captivate.fm/listen" target="_blank"><strong>Subscribe to this Podcast Here</strong></a></p><p><strong>Prefer to read? Here's the full transcript</strong></p><p>Hey, welcome to today's episode. I'm going to talk about niching today and I'm going to share my journey and, you know, the tips that I support my clients with as well, because, you know, niching is not just about finding that special thing that you can do that allows you to charge more later, but also finding that thing that makes you a no brainer in your industry so that you can really grow and scale your business.</p><p><strong>Pick the right niche</strong></p><p>So how can you make sure that you're picking the right niche? The first thing to do, which is probably a little bit counter-intuitive, is to look inwards, you know, finding your niche is something that you should not look to the competition to the strongest niche you can find is going to be one that your competition hasn't picked. So you need to make sure that it's definitely has a strong overlap with your strengths.</p><p><strong>Your experience is your niche</strong></p><p>What this means is that your experience, your life experience, not just your work experience is actually your niche. And in fact, this is very common with a lot of coaches and consultants. You know, a lot of coaches especially can find it quite easy to have a look at that motivator, that thing that changed our lives, that made them become a coach and that helpe