009 - How to convert website visitors into buyers

<p class="p1"><span class="s1">Today’s guest Dakota Nyght grew up surrounded by creative people. She started her career in journalism, then moved into technical writing. Now, she enjoys being an editor and content creator, helping artists and creatives get their message across clearly, passionately, and professionally. In this episode, Catherine and Dakota focus on what makes a website impactful and efficient.</span></p> <p class="p2"> </p> <p class="p3"><span class="s1"><strong>Conversation Highlights</strong></span><span class="s2">:</span></p> <ul> <li class="li1"><span class="s1">What your Landing Page (Home) and About Page should say</span></li> <li class="li1"><span class="s1">Where to put your Opt In – and why!</span></li> <li class="li1"><span class="s1">The difference is between writing in the first vs the third person</span></li> </ul> <p class="p4"> </p> <p class="p5"><span class="s5"><strong>PLUS:</strong></span> <span class="s1">Mistakes to absolutely avoid!</span></p> <p class="p5"> </p> <p class="p7"><span class="s1"><strong>Links and resources:</strong></span></p> <ul> <li class="li8"><span class="s5">Website: <a href= "https://dakotanyght.com/"><span class= "s7">https://dakotanyght.com/</span></a></span></li> <li class="li7"><span class="s1">Instagram: <a href= "http://www.instagram.com/DakotaNyght"><span class= "s7">@DakotaNyght</span></a> <span class= "Apple-converted-space"> </span></span></li> <li class="li9"><span class="s2">Facebook: <a href= "https://www.facebook.com/DakotaNyght/"><span class= "s9">https://www.facebook.com/DakotaNyght/</span></a></span></li> </ul> <p><span class="s2">Don’t forget to follow Catherine and The Artist Entrepreneur on <a href="https://instagram.com/catherineorer" target="_blank" rel="noopener">Instagram</a> or <a href= "https://www.facebook.com/theartistentrepreneurcoach" target= "_blank" rel="noopener">Facebook</a>, and <a href= "http://theartistentrepreneur.com/newsletter">subscribe to the newsletter</a> to get updates, advice and free resources!</span></p>