006: Win the Product Competition- What You Can Do to Level The Playing Field in the Food Industry! with Sandra Velasquez

<p><em><span style="font-weight: 400;">“When you're an entrepreneur… it's about understanding what's important to you.”</span></em> <span style="font-weight: 400;">-Sandra Velasquez</span></p> <p> </p> <p><span style="font-weight: 400;">The market competition became unbelievably tight during this pandemic. Products with appealing promises emerge and more small business owners are stepping up in the arena. But how can entrepreneurs rise above the competition while being aligned with their purpose and mission? In this episode, Sandra Velasquez shares her amazing journey and the lessons she learned about transition and purpose-driven endeavors. Sandra talks about the characteristics of a good leader, the right way to write emails, the best hiring and sales practices, how to better understand your category, and how to craft products that win your target market. If you’re craving for Mexican Avocados that look like they came straight from Eden, you don’t want to miss this episode! </span></p> <p> </p> <p><span style="font-weight: 400;">From Music To Food</span></p> <ul> <li><strong>08:20</strong> <span style="font-weight: 400;">The Lost Art of Email Writing</span></li> <li><strong>15:57</strong> <span style="font-weight: 400;">A Passion To Empower People</span></li> <li><strong>23:32</strong> <span style="font-weight: 400;">What Makes A Good Leader</span></li> <li><strong>31:15</strong> <span style="font-weight: 400;">Things To Remember in Crafting a Product</span></li> <li><strong>36:39</strong> <span style="font-weight: 400;">Care For Some Mexican Avocados?</span></li> <li><strong>39:19</strong> <span style="font-weight: 400;">Tomato Tips </span></li> </ul> <p><br /> <br /></p> <p><strong>Connect with Justine: </strong></p> <ul> <li><a href="https://www.justinereichman.com/"><span style= "font-weight: 400;">Website</span></a></li> <li><a href="https://www.facebook.com/justinereichman"><span style= "font-weight: 400;">Facebook</span></a></li> <li><a href= "https://www.instagram.com/justine_reichman"><span style= "fon