006: Revenue Levers - with David Wrathall

<p align="justify">In this episode, David explains the importance of devoting time to leadership and management in any business journey. He shares some top tips for small brokers on how to improve their negotiating position with insurers and how to build significant revenue within the industry. He talks through his career journey, his achievements and some of his best moments!</p> <p align="justify">KEY TAKEAWAYS:</p> <p align="justify">Understanding your revenue drivers is significantly important. Putting in place plans and written processes is equally important if you want to support their growth.</p> <p align="justify">You must make time for management - it’s still a job that needs doing. If you don’t make time to do the job, the job doesn’t get done.</p> <p align="justify">Amplifying your new business effort by focusing on what you’re good at is how you can minimise time loss and maximise profits.</p> <p align="justify">BEST MOMENTS:</p> <p align="justify">‘’Make sure your client is covered and make sure they can pay for the premium in the best possible way – but that doesn’t stop you making a profit. Selling something isn’t morally wrong unless it’s mis-sold.’’</p> <p align="justify">‘’Insurance is a people-based business, so you have to make a keen effort to bring your team on board with written and manageable processes. You need to communicate your plans properly and include your team in those plans.’’</p> <p align="justify">‘’Having proactive sales campaigns to sell additional products to your already existing client base is a cross-selling key to making a profitable revenue stream in the industry.’’</p> <p align="justify">‘’The more successful people are those that look to these processes and implement them properly with a thoroughly thought out plan.’’</p> <p align="justify">RESOURCES:</p> <p align="justify">Gallagher Website: <a href='https://www.ajg.com/us/about-us/our-purpose/'>https://www.ajg.com/us/about-us/our-purpose/</a></p> <p>ABOUT THE HOST</p> <p>Sarah Myerscough is the Sales and