006: Agency Marketing 101 - Active vs. Passive Marketing

<p>FULL TRANSCRIPT:</p><p>Because if somebody has a 10% contact rate and out of those 10% of contact, maybe only half get a quote versus you have somebody with a 30% contact rate and only half get a quote, which company should you invest your money into going forward? It's a no brainer, right? The one that let you quote the most</p><p>Hello and welcome to the insurance agents think tank podcast. I'm your host, Todd McLean. Today's topic is  one that I hear all the time. Hey, Todd, what do you think about this marketing source? Or what do you think about doing this kind of marketing? And so I really wanted to dive into a fundamental difference between passive marketing and active marketing.</p><p>It's a subject that many agents don't even consider before building their marketing systems in their office. So don't forget, you can check out this podcast out on agentsthinktank.com. Let's dive into the differences between active marketing and passive marketing. So when I was a new agent, something that I wish I would have been taught upfront is I need to consider, am I doing more of an active marketing type, or am I doing more of a passive marketing type?</p><p>And let me kind of like dive into what I mean, because this is really marketing 101. If you're not considering, you know, anytime that you get into a different marketing source, you should consider. Is this active marketing or passive marketing. And do I have too much of either in order to hit my goals?</p><p>So let's go into a different couple of , Examples of what each might be. So passive marketing means you're waiting for someone it's passive to raise their hand in order to get a quote, things like referrals, direct mail, a door to door, right. You're asking people for something in order later, at some point.</p><p>To get them to reach back out to you now with passive marketing. What I like to tell agents is be careful about passive marketing, depending on how competitive you are in your market. I've seen way too many agents struggle to, you know, f