005: Storytelling Tips— How to Use Your Story to Craft Engaging Presentations with Frances Cole Jones

<p dir="ltr">"If your story does not demonstrate how you're going to make your listeners' life better, then they're going to stop listening. So one big thing is framing your story in such a way that it not only includes, but it is in service to the people that you're speaking to." —Frances Cole Jones</p> <p><strong> </strong></p> <p dir="ltr">When it comes to presenting information, stories are often the most effective way to capture and hold the attention of our audience. By understanding the basics of storytelling, we can create memorable and engaging presentations that will leave our audience wanting more.</p> <p><strong> </strong></p> <p dir="ltr">In this episode, Justine talks with author, speaker, and Presentation Coach, Frances Cole Jones. Frances is a prominent guest speaker, frequently traveling across the U.S. to share her expertise in sales and customer service. </p> <p><strong> </strong></p> <p dir="ltr">Listen in as Justine and Frances share how to get started in media training, mistakes that founders should avoid, how to build your story effectively, how breathing can calm you, how to prepare for a presentation, the importance of strategizing, and what to do when someone starts yelling at you.</p> <p><strong><br /> <br /></strong></p> <p dir="ltr">Meet Frances:    </p> <p dir="ltr">Frances speaks frequently around the country on topics such as “10 Things You Can Do Today to Wow Tomorrow”, “Feels Like (Virtual) Team Spirit”, “Catch Your Customer’s Attention—Keep Their Trust”, and “The Art of Selling.”</p> <p><strong> </strong></p> <p dir="ltr">In addition to writing and speaking, Frances is in the midst of a 3.5-year training with the Yoga Well Institute for certification as a yoga therapist. These skills enable her to work with clients to address physical impediments to presenting their best selves: anxiety, insomnia, back/neck/wrist pain, etc.</p> <p><strong> </strong></p> <p dir="ltr">Frances began her career at St. Martin’s Press, Viking Penguin, and Doubleday as an editor of commercial nonfictio