005: Long term Business Planning - with Kevin Hancock Part 2

<p align="justify">In this episode, Kevin explains how having a long-term plan enables him and his team to focus on growing Yutree and has allowed them to take the company from strength to strength. He talks about investing in profitable people and goes into a little more depth about how working with the right people aids building a successful brand, team and business overall. He also shares helpful tips and advice about the way in which the business is marketed, what he feels works best and some good and structured advice for those looking to start in the industry.</p> <p align="justify">PART 1: <a href='https://theinsurancebroker.podbean.com/e/tibp-kevin-hancock-part-1/'>https://theinsurancebroker.podbean.com/e/tibp-kevin-hancock-part-1/</a></p> <p align="justify">KEY TAKEAWAYS:</p> <p align="justify">Brainstorming and having a structured long-term business plan is what enables you to find a niche and be able to offer services that differ from your competitors</p> <p align="justify">Analysing and reviewing monthly objectives is imperative in understanding and noticing why something hasn’t quite gone to plan. Making sure you do means you’re less likely to make the same mistakes in the future.</p> <p align="justify">Building a local networking community allows avenues for strong trading relationships as well as strong personal relationships – enabling everyone within the networking group to benefit from organic business growth.</p> <p align="justify">Brand is key – brand encompasses such a wide area that it’s a visible part of your culture.</p> <p align="justify">Qualifications are important. The sooner you can get qualified, the better for you in the long run.</p> <p align="justify">BEST MOMENTS:</p> <p align="justify">‘’There are different methodologies for growing businesses with different customer bases – each product has its own target and ambition.’’</p> <p align="justify">‘’It’s about finding out what you didn’t win and why – and understanding how to give yourself a better chance with each new bu