#004 Using Video to Maximise Sales

In this episode…In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of https://businessfilmbooth.com/ (,) a video production and editing business based in Hertfordshire, UK.  Having shot and produced more than 10,000 videos for businesses, he is a great resource to talk to about some global issues facing key account management professionals and the leaders that manage them. We talk about: The returns that salespeople can get from creating video content How business leaders can maintain brand image and professionalism through quality control ·The power and value of the video testimonial So, to get Ed’s top tips on video marketing strategy; the process; and the recommended kit to make great quality video content that yields massive returns from your most important customers – make sure you listen to this episode.   Highlights from this episode: Here are a handful of important points that stood out in my chat with Ed: Video shouldn’t just be seen as a marketing tool but rather as a hugely valuable approach for sales and account teams who are looking to build relationships and win more business in this remote world. If you are new to making video content, it is so important that you put the hard graft into getting the systems and processes set up from the outset. This saves you time in the long run so that you can create more content and add more value to your customer network. I love Ed’s suggestion of personalised, 1 view videos, designed to speak DIRECTLY to a single client. Really showing them how much you care about their custom. So great for KAM professionals to do. With many of us having a huge fear or dislike of how we look on camera, breaking through that feeling and embracing creating video will give way to the opportunity to really maximise your success with your key accounts. Fantastic conversation on