004 - Going from part-time to full-time artist with April Lacheur

<p><span style="font-size: 10pt;"><span style= "font-weight: 400;">How can I go from being a part-time artist to a full-time artist? In other words, how can I quit my day job?!</span></span></p> <p><span style="font-weight: 400; font-size: 10pt;">Thirteen years ago, April Lacheur was working as a registered nurse and had never considered becoming a full-time artist. But after successfully selling several pieces on Facebook and through a local venue, she began building her business and went full-time in 2018. April and Catherine discuss how she balanced two careers, the mindset shifts she had to make, and how she is pivoting her business in response to the global challenges currently taking place. </span></p> <p><span style="font-size: 10pt;"><strong>Conversation Highlights:</strong></span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400; font-size: 10pt;">Why she chose to be independent instead of seeking an agent or gallery representation;</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400; font-size: 10pt;">Why looking at “the numbers” was critical to her business growth and made it possible to become a full-time artist; and</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400; font-size: 10pt;">How investing in an online platform and talking about her “Why” has benefited her business.</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Links and resources:</strong></span></p> <p><span style="font-weight: 400; font-size: 10pt;">For more about April Lacheur: </span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400; font-size: 10pt;">Instagram: <a href= "https://www.instagram.com/AprilLacheurArt/">@AprilLacheurArt</a></span></li> <li style="font-weight: 400;"><span style= "font-weight: 400; font-size: 10pt;">Facebook: <a href= "https://www.facebook.com/AprilLacheurArt">AprilLacheurArt</a></span></li> <li style="font-weight: 400;"><span style= "font-size: 10pt;"><span style="font-weight: 400;">Website:</span> <span style="