002: Vlad Cherchenko - Stop Throwing Away Leads: Facebook Ads That Perform

<p><a href="https://youtu.be/cWxDe_-kNEQ"><strong>Watch the video version of this show on YouTube »</strong></a></p><p>Vlad Cherchenko consistently wrote over 150 policies a month before he started Insurance Sales Lab, an online masterclass designed to help P&amp;C insurance agents write more Auto, Home, and Life insurance in their agency.</p><p>Today Todd talks to Vlad all about Facebook advertising, and how you can use this powerful tool to generate leads! With billions of people using it every day, Facebook represents enormous potential for your agency. Tune in, and Vlad will take you through it step by step.</p><p>You’ll learn:</p><ul> <li>How to tell if your ad performance is reliable, or just a fluke.</li> <li>The right way to spend your Facebook ad budget.</li> <li>The anatomy of a high-performing Facebook ad.</li> <li>Getting leads without competing against billion-dollar budgets!</li> </ul><p><strong>Vlad Cherchenko’s Links</strong></p><ul> <li>Free training: <a href="https://insurancetrainingwebinar.com/">Insurance Training Webinar</a> </li> <li>Personal site: <a href="https://insurancesaleslab.com/">Insurance Sales Lab</a> </li> </ul><p><strong>Episode Transcript<br></strong><br></p><p><strong>Vlad:</strong> [00:00:00]<br> People who are not rolling with the punches and learning how to adapt, just won’t have a successful campaign longterm. And if you’re going to do any marketing, if you’re going to spend any more money in marketing, don’t just dabble in it for a few months, do it for an extended period of time. </p><p><strong>Todd:</strong> [00:00:22]<br> Welcome to the Insurance Agents Think Tank show! I’m your host, Todd McLain. And this is a podcast all about how to build and scale your agency. Today’s topic is Facebook advertising. So why the topics really hot right now? And it’s been hot for quite a while, as you’ve been, I’m sure most of you, people who are following the Insurance Agents Think Tank on Facebook, our group, by the way, if you’re not a part of the group, make sure you join