The Difference Between Optimization Vs. Innovation | Ep. #1320

<p><span style="font-weight: 400;">In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation. </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: The Difference Between Optimization and Innovation. </span></li> <li>[00:38] <span style="font-weight: 400;">A definition of optimization and relevant examples from the marketing world. </span></li> <li>[01:30] <span style="font-weight: 400;">Innovation: doing things that are outside the box – like Dropbox!</span></li> <li>[02:09] <span style="font-weight: 400;">Think about innovation as disrupting the industry and messing up people’s plans. </span></li> <li>[02:20] <span style="font-weight: 400;">A good example of this kind of disruption is what Uber did to the transportation industry.</span></li> <li>[02:39] <span style="font-weight: 400;">The exponential growth that happens when you combine optimization with innovation. </span></li> <li>[03:00] <span style="font-weight: 400;">The lack of innovation in the marketing tool and SEO world.</span></li> <li>[03:21] <span style="font-weight: 400;">How Salesforce changed the landscape of CRM's with innovation. </span></li> <li>[04:08] <span style="font-weight: 400;">Read the optimization versus innovation article by Andy Johns. </span></li> <li>[04:28] <span style="font-weight: 400;">That’s it for today!</span></li> <li>[04:29] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href="https: