Maximising Smartech ROI with Pam Didner | Interview

<p>With endless logos to choose from, sourcing SalesTech can be a challenge even for the savviest buyers.&nbsp;</p><p>It gets even harder if you're responsible for both, Sales AND Marketing technology.&nbsp;</p><p>Our guest in this week's episode is a marketer that has driven Sales Enablement for organisations around the globe.&nbsp;</p><p>In our conversation, she breaks down the best practice for making purchase decisions, how sales and marketing technologies overlap, how to address sales tech needs as a marketer, and more.</p><p>Please welcome best-selling author, podcaster, and our go-to expert for sales and marketing alignment, Pam Didner!</p><p>These are some of the questions we discuss in this episode:</p><ul><li>There are so many technologies out there claiming to help the sales team. It's overwhelming. How should we go about addressing sales technologies or sales tech?</li><li>Sales uses SalesTech. Marketing uses MarTech. Are these two overlapping in terms of technology needs? Any duplications or gaps?</li><li>If I am supporting sales as a marker, what is the starting point to address technology needs?</li><li>Speaking of sales and marketing working together, ABM comes to mind. Can you talk to us about ABM-specific tech?</li></ul><br/><p>Here are some of the resources referenced in this episode:</p><ul><li>Pam Didner's LinkedIn Profile:&nbsp;<a href="https://www.linkedin.com/in/steffaneyzohrabyan/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/pamdidner/</a></li><li>Pam Didner's Facebook group:&nbsp;<a href="https://www.facebook.com/groups/BuildMarketingSkills/?ref=share" rel="noopener noreferrer" target="_blank">https://www.facebook.com/groups/BuildMarketingSkills/?ref=share</a></li><li>Pam Didner's website:&nbsp;<a href="https://pamdidner.com/" rel="noopener noreferrer" target="_blank">https://pamdidner.com/</a></li><li>Pam's book - Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing 1st Edition:&nbsp;<a href="https://www.amazon.com/Effectiv