Finding Silver Linings

<p>On this episode of CPG Insiders, Mark and Justin share why you should not bail on advertising during the COVID-19 pandemic. They explain the affect this is having on American’s media consumption and how it’s a silver lining for advertisers. Specifically, they discuss where those opportunities to connect can be found.</p> <p>Mark and Justin also review two factors consumers need to buy a product: mental availability and physical availability. They explain the importance of expanding your mental availability with consumers during this time.</p> <p><em>To contact Jekyll & Hyde, visit</em> <a href= "https://jekyllhydeagency.com/" target="_blank" rel= "noopener">https://jekyllhydeagency.com/</a> <em>or call 800.500.4210.</em></p>