Evolving Trust with Kent Grayson

<p><span style="font-weight: 400;">Trust is at the center of how our society functions, and nobody knows this better than Kent Grayson. Kent is an expert on trust and authenticity in the marketplace who has conducted substantial research on how consumer habits are affected by their perception of a company/industry.</span> <span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">In this one-on-one interview, Kent and Dan discuss the origins of trust in early human society, risk tolerance, and how sales professionals can build trust in their clients or potential clients.</span></p>