Eureka 325: Phoenyx Spirits

Robert Black and Benedict Gordon are the founders of Phoenyx Spirits, a spirits company that owns and operates revived heritage brands. Having already secured a wide portfolio of trademarks, Rob and Ben tell us about the first revitalised brands they’ve launched, two premium bitter liqueurs, Khoosh and Dr. Hostetter’s. But how did it all start? And how do you stay true to a brand’s history while making it contemporary?