Defining advisory - A deeper dive

Today we dig deeper into defining "Advisory Services". Building on Penny's four quadrants from https://www.satvc.co/episode/attempt-1-at-defining-advisory (episode 6) we discuss the AICPA definition outlined in https://proconnect.intuit.com/taxprocenter/practice-management/what-are-advisory-services-and-what-do-they-mean-for-your-practice/ (this article). Ultimately it comes down to defining the deliverable so that the clients understands the benefits of that deliverable. Rather than hiding behind 'reporting' it's important to make it tangible for the client. Likewise technology is not the differentiator, or where the value is, instead it's facilitator. Ultimately it's about helping your clients better understand the numbers of their business. So jump in and get going, your clients will love you for it. If you have questions about anything discussed in this episode, please do get in touch with us via LinkedIn. Be sure to check out the book that gave us the inspiration for this podcast: Strategy and the Fat Smoker. https://amzn.to/3dhcUFC (Buy it on Amazon). Penny Breslin - https://www.linkedin.com/in/penny-breslin-0228b81/ (LinkedIn) | @PennyB57 Damien Greathead - https://www.linkedin.com/in/damiengreathead/ (LinkedIn) | @Damien_GH