Dave Morgan

<p>While the media industry's enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says <a href= "https://www.linkedin.com/in/davemorgan3/">Dave Morgan</a>, CEO and Founder of <a href="https://www.simulmedia.com/">Simulmedia</a> in this podcast.</p> <p>This episode of the <a href= "https://www.beet.tv/category/beetcast">BeetCast</a> is hosted by <a href="https://www.linkedin.com/in/ashleyjswartz/">Ashley Swartz</a>, CEO and founder of <a href= "https://furiouscorp.com/">Furious Corp</a> and a longtime Beet.TV contributor.</p> <p>Linear TV provides the reach and value that advertisers want.   Furthermore steaming is not for everyone as a third of the country doesn't have fixed broadband, Morgan notes.</p> <p>While overall viewership for linear TV will continue to decline, CPM's will rise and the overall marketing spend on TV will remain relatively stable, he predicts.</p>