Creating Your Perfect Offer

<p><span style="font-weight: 400;">Today we are going to talk about how to create your perfect offer. When I started as a business coach, I did offers with my clients last because at the time I thought there was more that needed to be done before we could know what we wanted to sell. I thought that we had to work on everything else before we had the confidence to create an offer, but now I actually have flipped it. I tackle offers pretty much first with my clients. The reason is that when you know what you offer, you know how you want to get clients from point A to point B and you know how you want the business to flow. Those things that I thought needed to happen first, not just money, but confidence, finding the right people, etc </span></p> <p><span style="font-weight: 400;">There are three big parts to creating your perfect offer. And the first one is my favorite tip. It is one clear result. Now we try to pack in all the things to our offers, right? We try to tell people that they'll have this awesome thing and this many calls and this many worksheets and all of these modules like a hundred modules, right? But we're just confusing the crap out of people. We're just overwhelming them, thinking that we are giving them so much when really they don't need a ton of features and they don't need a ton of results. I'm going to get into features in a little bit. Let's talk about results. Let's pick one struggle that has one solution. And that way your offer will be much more concise. Your messaging will be that much more clear because your offer is clear.  It gets people from point A to point B and your offer is that vehicle that gets them in between. It's the thing that drives them there. You might be asking yourself, well, how do I pick one struggle? How do I pick to pick one route result that I want my clients to have? So one of the tips that I have for you here is to lay out all your ideal client's struggles. Lay everything out. Let's say you take a piece of paper and you folded in half. And on the left side, you