Copywriting for Conversion

This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates. Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the reader. Rishi has spent the last 13 years exploring shopper behaviour and has established 9 aspects of consumer psychology that are most important.