Conversion Rate Optimization on Your Checkout Page

<p>As website traffic is getting more expensive, maximizing the number of conversions is key to growing your business.</p><p>You spend tons on marketing to your email list to generate leads as well ensuring you have a good social media presence. One thing commonly overlooked is optimizing your checkout process.</p><p>Having an in-depth look at your sales funnel is a common task for most online marketers and that helps create benchmarks to use to continually improve your site’s conversion rate.</p><p>One part of the optimization process should be reviewing what happens after your customers go through your checkout process.</p><p>On today’s episode, I review common credit card decline error messages such as issuing bank declines also known as do not honour, card declined by issuing bank, etc. I discuss what these errors mean and what steps you can take to fix them.</p><p>Many business owners think if a credit card is declined that it’s the end of the customer transaction. That’s not the case as I’ve singled handedly helped increase credit card approval rates by as much as 5-10% by using the techniques I discuss in today’s episode.</p><p>If you need help on your conversion rates during checkout, feel free to reach out to me at the details below.</p><p>0:00 Focus on the checkout page conversions AFTER credit card details are entered</p><p>2:10 What are issuing bank declines</p><p>2:49 Why does your customer’s bank think your transaction is risky and declining it</p><p>4:22 How can you fix issuing bank declines and convert more customers</p><p>6:13 Fraud filters will help you increase approvals</p><p>11:16 How your merchant category code can dramatically increase your approvals</p><p>Check out more information about MCC codes and other credit card decline messages: <a href="https://www.youtube.com/watch?v=RTXl-XlgaRE&amp;t=746s" rel="noopener noreferrer" target="_blank">https://www.youtube.com/watch?v=RTXl-XlgaRE&amp;t=746s</a></p><p>Need more help with your payment processing, contact Maria <a href="mariasparagis.com