Competitor Intelligence & Why It Matters

<p><b>Competitor Intelligence &amp; Why It Matters</b></p> <p>Does it matter what competitors are doing? Do I really need to care? Does what they're doing effect me and vice versa? If I wanted to know what they're doing, how would I find out? What kind of info can I get access to? How can I leverage this competitor info to better market my own business?</p>