#183: Denmark's Salling Group Customer Program's Highly Successful Launch

<p>In this week's episode, we explore the launch of a customer reward program by Denmark's largest retailer.</p> <p>We are joined by <a href="https://www.linkedin.com/in/andr%C3%A1s-sz%C5%91cs-24274741/?originalSubdomain=dk" target="_blank">Andras Szocs, Head of Customer Programs and Center of Excellence</a> for The Salling Group.&nbsp;</p> <p>As Denmark's largest retailer, <a href="https://en.sallinggroup.com/" target="_blank">The Salling Group</a> serves over 11 million customers per week and operates more than 1,400 retail locations including restaurants, discount and grocery stores and coffee shops.&nbsp;</p> <p>Szocs led development and execution of a new customer program in mid-2020.&nbsp;</p> <p>Hear how they arrived at taking the less traditional route with this company-wide, fully-integrated digital marketing program, while keeping the program unique to the brands.&nbsp;</p> <p>Weaving in digital payments, coupons and gamification into the individual brand apps, The Salling Group apps have more than 1.2 million users in just over one year.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/andr%C3%A1s-sz%C5%91cs-24274741/?originalSubdomain=dk" target="_blank"><strong>Andras Szocs, Senior Director and Head of Customer Programs and Center of Excellence for The Salling Group</strong></a></p> <p><strong>2) </strong><a href="https://en.sallinggroup.com/" target="_blank"><strong>The Salling Group</strong></a></p>