The Beat 99.9 FM

We aim to be the most listened-to radio station by our stated demographic of 15-40-year-old men and women. To be the ‘Beat’ of Lagos, and capture through our sound the vibrancy that Lagos is known for. The Beat 99.9FM is a full-service station with local and international entertainment news, topical news, sports, weather and traffic information all rolled into a hot and exciting breakfast, afternoon and evening drive time show Your journey to and from work will never feel the same again. The Beat 99.9FM is the station to tune to at home, in the car, at work and online. The Beat FM aims to satisfy listeners’ needs in order to maintain majority market share through quality programming. As market leaders in the entertainment arena, we have set the pace and trend for today’s audience in the Nigerian radio business. Apart from the music targeting, the station’s programming is predominantly personality-driven, with quality presenters on-air.