Why "People First" Is Better Than "Customer First"

Lots of companies say they put their customers first, but what does it mean to be a truly people-centric organization? According to Rah Mahtani, 's head of marketing for North America, it means changing the way you think about your customers — as well as the products you design for them, and the marketing you create to reach them. Here, he breaks down some great "people-centric" examples of product design, and explains how Alibaba brings people (aka customers!) into their process.