Using Tripwires in Marketing

<p>A tripwire offer is something that’s so amazing, so good, and so super cheap that people feel compelled to buy it.</p> <p>A lot of amateur marketers spend so much time on their big profitable offer, they leave the crumbs for the low-end offer.</p> <p>That’s a mistake.</p> <p><span style="text-decoration: underline;"><strong>Podcast Transcript</strong></span></p> <p>A tripwire offer is something that’s so amazing, so good, and so super cheap that people feel compelled to buy it.</p> <p>A lot of amateur marketers spend so much time on their big profitable offer, they leave the crumbs for the low-end offer.</p> <p>That’s a mistake.</p> <p>Tripwires are so amazing when they are done right because the HARDEST sale is always the first one.</p> <p>Once you get someone in the buying mood, they will start buying upsells and other products.</p> <p>Because of this, your tripwire has to be insane. So irresistible it would be idiocy to say no.</p> <p>Once I bought a How to Make Money as a Consultant Book from the marketing legend Frank Kerns.</p> <p>It was a free + shipping offer. For $3, who would ever say no to such a thing?</p> <p>As soon as I purchased it, I was hit with three upsells—and I bought them all: an audible version to listen to whilst I was driving, a workbook with templates of the strategies, and…you know, I don’t even remember what else (I think it was 5 or 6 videos). I was in a buying mood because the tripwire had set me up.</p> <p>Your tripwire can be set up one of two ways.</p> <p>You can give a person something free (like a course or a PDF download or a newsletter) and on the thank-you page, offer your tripwire.</p> <p>Or you can make your tripwire part of a free + shipping offer.</p> <p>This is so powerful because you’re using the word “free” so even though the client has to pay for shipping, there’s this sense of getting something for nothing. Now this may not be what you are offering or have to offer so think how you can use it for your business.</p> <p>Remember tripwires are different to 100% FREE