Scott Schiller

<p>Happy to have <a href= "https://www.linkedin.com/in/scottschiller/">Scott Schiller</a> on this episode of the <a href= "https://www.beet.tv/category/beetcast">BeetCast</a>.</p> <p>Scott is a media pioneer, leader and  teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB.</p> <p>Presently,  Scott serves as Global Chief Commercial Officer of the <a href="https://enginegroup.com/us/">ENGINE Group</a>, a global advertising and marketing services firm.</p> <p>In addition to his “day job,” For the past four years, Scott taught media studies to undergrads at New York University.</p> <p>In our chat he explains  how much  he enjoys teaching and speaks to  the value of being connected to his students to better understand attitudes and trends.</p> <p>In our chat, Scott talks about the big transformation in television, the changing  make-up of the  UpFronts, the growth of programmatic  in TV and the role of private marketplaces.</p> <p>Finally,  he calls on his colleagues in the media industry to embrace change.  Great conversation.</p> <p><strong>About the BeetCast and Our Next Season! </strong></p> <p>This episode marks the end of our first season of the BeetCast sponsored by Tru Optik.   I wanted to thank Andre Swanston, Matt Spiegel and the great crew at Tru Optik and its parent company Transunion for sponsoring the launch and first season of the BeetCast.</p> <p>It has really grown in influence and popularity and  I really enjoyed doing it.    It was Andre’s idea for a podcast and I am forever grateful to him!</p> <p>A special thanks to our podcast producer E. James Ford.</p> <p>Happy to say our next season begins in May  with our new sponsor MediaOcean.</p> <p><em><a href="https://www.beet.tv/category/beetcast">Please subscribe</a> to the #BeetCast on your favorite podcast service. The BeetCast is sponsored by <a href= "https://info.truoptik.com/data-marketplace-brochure-request?utm_campaign=G+-+Brand+(Search)&utm_medium=ppc&utm_source=adword