Revolutionize Your Pricing Strategy with 8D Problem-Solving Technique with JD Dillon

<p><strong>JD Dillon</strong> is the Chief Marketing Officer, Communications Leader, and Pricing Professional at Tigo Energy.</p> <p>In this episode, JD shares his 8D problem-solving technique that helps create a solid pricing strategy in place.</p> <p><br /> Why you have to check out today’s podcast:</p> <p>Understand what the 8D technique of problem solving is and where you can specifically apply it to.<br /> Learn how to figure things out and find solutions logically rather than emotionally.<br /> Discover about the 'Five Why' in verifying the root causes of a problem.</p> <p><br /> "If you are in a situation where there's a price reduction, try to do two or three other things first."<br /> - JD Dillon</p> <p><br /> Topics Covered:</p> <p>00:49 - How JD’s Pricing journey started<br /> 02:00 - Updates about T.J. Rodgers<br /> 03:05 - Overview of what the Eight-D problem-solving technique is all about<br /> 03:50 - How does a quality program relate to pricing?<br /> 05:19 - What goes on in D-Zero?<br /> 07:24 - Where do we ideally apply Eight-D to? [Showing a case study]<br /> 08:47 - D-One: What happens here?<br /> 10:16 - How do you go about D-Two?<br /> 12:45 - Action steps you need to do in D-Three<br /> 15:10 - Finding the root causes with D-Four and using the 'Five Why' technique<br /> 18:03 - How do you verify permanent corrective action in D-Five?<br /> 19:56 - Getting everything executed in D-Six<br /> 20:38 - Digging deeper into D-Five and [culture and internal processes]<br /> 21:35 - Preventing the occurrence in D-Seven<br /> 23:29 - D-Eight: Congratulating the team<br /> 25:14 - How often do you perform the Eight-D process?<br /> 28:01 - JD's best pricing advice that impacts one's business<br /> 29:16 - One important key to success in business</p> <p><br /> Key Takeaways:<br /> "Pricing is the quality metric for revenue." - JD Dillon</p> <p>"If you do it right [Eight-D process], it builds into the DNA of the company. And after a few years you've improved your DNA continuously and quite a bit." - JD